The price of Southwest points depends on how many points you’re purchasing as well as whether or not there are any current promotions. This means each Southwest point is in theory worth ~1.32 cents ($1 / 76 Southwest points) towards Southwest’s cheap Wanna Get Away flights. Southwest has always charged a fee (1 cent per point) to transfer points from one account to another. This is great and one of the many reasons that diehard loyalists love Southwest: No hidden fees, and you can even … Rapid Rewards Points can be transferred in blocks of 1,000 during promotional periods (and 500 points at all other times) with a minimum transfer amount of 2,000 points and a daily maximum of 60,000 points. How much do Southwest points cost? This is a tiered offer, with bonuses starting at 60% when you purchase a minimum of 3,000 points and grows based on the number of points you buy. Costs to transfer points to another Member must be paid for with a credit card, and transfers can be made through Southwest.com . I calculate it by dividing a given fare price in cash by the number of points it costs. Not bad! They utilize a 3rd party company (points.com) to manage the points sale and transfer function. If you booked a $200 flight, then switched to a different flight later on that cost $193, you now have a $7 travel fund from Southwest. The value of Southwest points vary. Purchases of 2,000-4,500 points cost 3 cents each, and purchases of 5,000-60,000 points cost 2.75 cents each. The number of points needed to book a Southwest Airlines flight depends directly on the advertised fare. Wanna Get Away (Southwest’s cheapest fare) award flight bookings cost roughly 76 points per dollar. The Value of a Southwest Point. I don't recommend transferring points unless you just need a few, in order to purchase a particular fare. How Do I Transfer Travel Funds to Rapid Rewards Points? Southwest Airlines charges $0.01 center per Rapid Rewards point you are looking to transfer. Southwest Airlines Anytime fares cost 78 points per dollar Business Select fares cost 78 points per dollar This means that Rapid Rewards points can be redeemed for somewhere around 1.3 cents each towards the cost of a ticket, which is in line with how I value the points . Southwest just launched a new buy-points promotion which can get you up to 70% bonus points. The fee to transfer points is 1 cent per point, and that eats up about half of their value. The price of Southwest points varies depending on how many you are buying at once. Normally, buying between 2,000 and 4,000 points will cost 3 cents a point. But we could have done it for even less had we avoided purchasing points. In rare circumstances, points transfers are not allowed at all. Transferring Southwest Rapid Rewards Points. This can vary from 1.5 to 3.3 cents per point. 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